actress Marion Cotillard, the singer Amel Bent, or Nabilla. As in the United States, many French celebrities have shared on their networks a black square on Tuesday 2 June. If this initiative had the initial goal of denouncing racism and discrimination, its different times in succession have ultimately complicated the communication of the activists of the movement Black Lives Matter.
originally, two employees of the american label Atlantic Records, which were created on June 1, the account Instagram Theshowmustbepaused. “In response to the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless black citizens committed by the police, #theshowmustbepause is an initiative created by two black women in the music community, in regard to the racism and inequalities which exist, for a long time, from the meeting rooms to the boulevards. We will not continue to work as usual without any consideration for the lives of black,” they wrote in their first publication, by calling the music industry to stop all other activity on Tuesday, June 2, to “reflect on the actions necessary to support the black community”.
InstagramUne communication disrupted
Very soon, dozens of artists, like the Rolling Stones, David Guetta, Massive Attack, and Quincy Jones have announced that they are associated to this initiative. They then in turn shared a black square, accompanied by the hashtags #Theshowmustbepaused or #BlackoutTuesday. The millions of followers of these personalities have wanted to follow that resolution to show that they supported them as racial justice. Thinking do well, some have added to the iconic black square the hashtag #BlackLivesMatter, a movement founded in 2013 after the assassination of Afro-American Trayvon Martin.
Unfortunately, insert this hashtag was quickly revealed to be counter-productive. In fact, many activists of the movement Black Lives Matter use and click on this hashtag to share critical information during the protests. But these were drowned out by the flood of pictures of the black squares, thus preventing effective communication within the movement.
