The difference between a real hamburger and the one that appears in advertisements has been the trigger for a lawsuit that a New York customer has filed against McDonald’s and Wendy’s.
The client, Justin Chimenti, accuses these two fast food chains of defrauding customers with ads that make their burgers appear larger than they really are. He specifically refers to a Big Mac and a Bourbon Bacon that weren’t as big or juicy as advertised.
Chimienti claims in his lawsuit that both McDonald’s and Wendy’s, which last year dethroned Burger King to become the first hamburger chain, abuse of photographing undercooked meat in their advertisements so that their hamburgers appear between 15% and 20%. % larger than what they then sell to customers. The reason, according to him, is that when the meat is cooked it reduces its volume by 25%. He actually quotes a food photographer who had worked for McDonald’s and Wendy’s, who prefers to use undercooked burgers because fully cooked burgers, he says, look “less appetizing.”
The client, who lives in Suffolk County (New York), also refers to the fact that the point of the meat in the advertisements appears to be underdone, as if the hamburger were thick and the red of the raw meat could be seen, when all these fast food hamburgers contain thin fillets of meat in which the point is always the same.
Chimienti also assures that both chains exaggerate the sizes of the hamburgers but, in addition, Wendy’s inflates the number of ingredients in their advertisements.
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