Ice cream lovers the world over got to seriously debate recently.
Here came the american isfirma Dreyer’s Grand Ice Cream out, they would change the name of the ice cream Eskimo Pie, which the americans since 1920 have been able to enjoy since eskimo is a derogatory term for the inuit and the other indigenous people from the arctic regions.
The upcoming change of name was received mixed on social media, where many thought it was about time, while others felt that the change bore the stamp of excessive political correctness.
See also: Popular ice changes its name after 100 years
In this connection, asked the Extra Magazine you readers, if ye think good, to Unilever, which is behind the Danish ice cream brand Frisko, should change the name of the Big Eskimo at home.
the Whole 93 percent of the readers saw no reason to change the name.
You can still buy a Big Eskimo in the Danish shops. Photo: Jesper Stormly Hansen
Unilever has not wanted to pose for a phone interview with Extra Magazine, but Unilever’s Danish press contact, Sandhya Forselius, instead, have answered the inquiry pr. mail.
Here is the answer, among other things, that they did not have that Danish customers have been offended by the name – but that they ‘are prepared to listen, change and take our responsibility, when we see that we can positively contribute to equality and inclusion and a more respectful world’.
Immediately suggest it out from the answer not on that in the future you should get used to say something else, when you need to book a Big Eskimo, although it was not a clear rejection from the company behind the.
Read the answer and rate here:
How to match Unilever:
‘Frisko has for many years sold the ice Big Eskimo to iselskende consumers in Denmark. Our is Big Eskimo has always been a popular product in Denmark, and our ambition is to give our customers a moment of pleasure in everyday life along with the other ice cream-happy people,’ reads the response from Unilever’s Danish press contact, Sandhya Forselius, who continues:
‘As always, when we receive opinions or questions regarding. our products, we try to listen and be approachable. Our is Big Eskimo has always been a popular product in Denmark, and we do not experience that the name generally evokes offense or be perceived as offensive among Danish consumers.’
‘Both Frisko and Unilever have for many years been working intensively to counteract the stereotype communication for our brands.’
‘We have a deep and long standing commitment to diversity in all areas, and as co-founders of the organization ‘Unstereotype Alliance’ we have worked intensively to move the advertising away from the use of harmful stereotypes. As part of this work, we have obliged us to re-evaluate the language and the images that we use across our 400 Unilever brands.’
‘We are ready to listen, change and take our responsibility, when we see that we can positively contribute to equality and inclusion and a more respectful world.’
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