The world of cinema has met this morning at the Mibact, the minister Dario Franceschini for the economic consequences on the measures against the Coronavirus, The minister has listened to the concerns of the insiders. On weekends the box office has lost 4.4 million euro compared to the end of the previous week, according to an estimate Agis on data provided by Siae for the show to be live the week of closing for now provided until the next first of march, in the regions affected by the contagion will result in a loss of 10 million euro, direct cancellation of more than 7 shows.
There are areas of the North where the receipts from the film are ormi equal to zero, regions such as Marche and Liguria is not affected by the spread of the virus, but cinemas, theatres and museums were closed. Not only have they damaged the film in your room but also those who had spent the budget of the promotion and were forced to withdraw the securities. The other part of the chain you are stuck with the set international and if one of the new film by Tom Cruise was only delayed, the six months of shooting the film with the star of The Rock in Italy have been cancelled. “We asked – says Alberto Simone than 100 authors, to mitigate the alarmism in communication, even with the necessary prudence of health care”.
The president of ANICA and former minister of culture Francesco Rutelli has delivered a single unified document of proposals developed by the chain of the film and audiovisual. Came Lorini (Anec) Occhipinti (distributor), the Top (the producers) Pugini (executive producer). “The entire film industry has come together to face the serious consequences of the emergency Coronavirus, we have brought to the minister Franceschini and two pages of concrete proposals, drawn up by the enterprises of exercise, distribution, production, that has been appreciated by the whole area (by the authors of the union): these measures are rational and essential, ranging from tax credits, and specific forms of support to enterprises, the layoffs and measures for employees, in addition to acceleration of the implementation of standards, non-functioning of the Law of Cinema and audiovisual.
The Film, recalls Rutelli, before the explosion of this crisis, “it was in an excellent condition: in the rooms, with a growth of 22% compared to last year in January (the fourth result), and with the products of the Italian cinema in the head at the box office for 7 weeks of the 8 from the beginning of the year. The consequences of closures required and the fear that has spread among the public are dramatic: yesterday, the receipts have plummeted 85% compared to a year ago.” For his part, the president, ANEC Mario Lorini reiterated “the need to evaluate the reopening in a short time of the cinema facilities,” the request, reported then Lorini, has been transposed by the minister Franceschini, “that is made available, in accordance with the health authorities, to identify in which areas these openings can be immediate”. Franceschini, still refers to the president of ANEC, “has heard the requests from the supply chain in relation to extraordinary standards and specific measures that can help a sector which was seriously affected by the health emergency of these days. Requests – concludes – that will be brought to the attention of the Council of Ministers this evening”.
measures in support of the live performance, combating the effects of Coronavirus for the sector, according to the Slc Cgil, but they risk not to be sufficient. Today the minister Franceschini, has also received a delegation of Cgil, Cisl and Uil, together with the representatives of the enterprises of the industry of cinema and live performance. “The trade unions – as reported by the Slc Cgil, in a note – have asked to be included protections specific to cinema and live performances inside of the support measures that will be defined. The actors of these sectors, beyond, to the nature of their employment relationship, the estimates of the general and are likely to be, in fact, cut off by the shock absorbers that you are defining for the generality of workers. The postponement of the release of the new film falls on the cinemas that are emptying all over the Country, and that already begin to close. In addition, the creation of new products you are stopping, and this will lead to a long tail of the crisis.”
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