“The industry of mobility today is changing more rapidly than at any other period of history, with changes in disruptive, such as climate change, urbanization and the pace of technological progress. These factors are having a profound impact on the way in which we are growing as a company”: thus, ALD Automotive have their change of “skin”, proposing a new brand image.
From here, the choice of different blue colors, typeface, modern, digital, all to reflect the historic identity of the company, rilancita with the slogan “Ready to move you”.
“ALD Automotive has grown quickly, expanding its portfolio of services, international coverage and its clientele, both national and international level, in line with trends in the industry,” says Mike Masterson, ceo of ALD. “As the protagonists of the mobility sector, we remain focused on the preparation of the future. This new brand identity reflects the way in which we are changing to meet the needs of our customers to have a choice, always more, free and of value, to increase the awareness of the market and at the same time attract the best talent from all over the world”.
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