as of 2020 gaming will no longer sponsor the Eurovision song contest, which DN reported on Wednesday. The competition’s current agreement with the Maria Casino, which extends over the 2019, will continue to apply throughout the year. Advertising is allowed in the stadiums but the game company’s sponsorskyltar may not be displayed on the tv screen, according to SVT’s ceo Hanna Stjärne.
the Case came to the fore at the end of the year when the new spellagen, which opens up for more spelreklam and sponsorship in Swedish tv, entered into force.
sweden manager for the Kindred group which owns several companies, including the Maria Casino.
“I hear the criticism out there right now, at the same time think that it is sad that SVT made the decision before we have seen and evaluated this year’s edition of the tour,” he says. They have previously said that they would abide by the outcome of the new law and to evaluate this at the end of 2019.
He even claims that Maria Casino with SVT ”ensured that as few people as possible under the age of 18 years must be receptive to the company’s brand”.
– One example is that Maria is a Casino not visible during matinéföreställningarna, that goes a bit earlier in the evenings and attract more young people, but our brand is visible only during the kvällstävlingarna. Nor do we have during the tour someone säljaktivitet at all, but it is only about the visibility of the brand.
” No, it cannot.
” It has never been the question that we shall appear in the tv box during the Eurovision song contest. There has never been some thoughts on it. For us, the partnership with the Eurovision song contest is about communicating the feeling of winning, which Maria Casino is all about. We sell nothing, it is only about building the brand.
and the ceo of bell media Nordic entertainment group which includes TV3, and Viaplay is included, is critical to the SVT’s actions.
– As the ceo of the Nordic region’s largest commercial media house it seems strange to me that SVT, which is funded by a public service fee, sell advertising, ” he writes in an email to DN and continues:
– It helps to distort the market as they maintains commercial actors whose earnings comes from ad sales. We do never competition, but it must be done on equal terms. That SVT will now make a point of that they should reduce the opportunities for advertising for the games – and kasinobolag seems strange.
– the Question is well why the SVT actually has advertisements in their broadcasts and on the events they organise. I think that they are acting contradictory between, on the one hand, work according to the public service mission, which they have funding for, at the same time as they sell the advertising, and thus compete for revenue with commercial operators. SVT has no demands on profitability and will have a completely different, very important, role than to sell advertising.
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