The American Corporation Apple has to announce a rare setback. The company corrected its own sales forecast significantly downward. The Problem is the last weak iPhone sales in China, were mainly head of the company Tim Cook complains. the
Apple has for the first time missed since the launch of the iPhone in its sales forecast. In the first quarter of its fiscal year, which is gone at the end of December to the end, attributed to the group with a turnover of 84 billion dollars. Originally, he had announced 89 to 93 billion, what was the success-drenched Apple shareholders, even a small disappointment, because the Figures were only slightly above the previous year’s value of 88,3 billion.
The investors in the stock market reacted in shock to the message. After hours, Apple shares fell nearly eight percent. The US Dollar lost-especially in comparison to the Japanese Yen, but also to the Euro. Dealers spoke of a so-called “Flash Crash”, when the losses by automatic trading systems will be strengthened.
Tim Cook is sagging sales in China, the debt-to –
As the reason for the deterioration in the Numbers Apple CEO Tim Cook gives the weaker iPhone sales in China during the Christmas business. “We expected some challenges in the emerging countries, but we may have underestimated the strength of the economic downturn, especially in China,” he wrote in a letter to investors. To this downturn
Already at the end of last year, Apple had a irritated group with the announcement that in the future, not for selling iPhones, iPads and Macintosh computers and more to be shown, but only sales. Analysts interpreted this as a possible indication that the group dialing numbers already declining sales. But Apple in the past, to put sceptics.
The Christmas quarter is traditionally the most important for Apple. The group has prepared in these three months, multiple records in turnover and profit. The him that is no longer possible now, many investors cause for concern. Also, a slowdown in the China business for the group is dangerous: The Chinese market has become for the group in the past, becoming more and more important. Meanwhile, China is Apple’s third biggest market.
