Raahelainen-oriented Teemu Nivala frustrated fry the gauge of the wires and making invention, which is praised now world.Teemu Nivala to facilitate the meat of the roast degree. Janiko Kemppi / appt as Labs
has lived and worked over ten years in England. A man beloved pastime, grilling, leading to the invention, which has facilitated to date, tens of thousands of kokkaajien life.
Nivala was frustrated with the grill they fry the meter in the twist of algae and katkeileviin wires. He decided to create a meter that works wirelessly via Bluetooth. Nivala smell in invention of a good business idea and called his co Joseph Cruz with him to develop the device. Cruz with a common work history was at that time already more than ten years.
I Was at the time in good jobs with good wages, Killaloe recalls his life a few years ago.
– Vakityöstä was difficult to leave. I myself have, however, been always dreaming of their own business establishment. In the end a courageous step to take is not sorry about a single, Nivala told the evening newspaper.
Thus was born in England registered with the appt as Labs, which collected start up money first Kickstarter – and Indiegogo-crowdfunding services. In a short time Meater collected almost three million dollars in funding.
Pure crowdfunding meter was not developed, but also Nivala and his business partner have invested in the company a tidy sum of money.
– Fortunately, now we reached to the point that the investment has been worth it, Nivala said.
left the popularity of the world
Meaterin popularity has surprised Nivala. The company is going to the third busy year and the demand has increased constantly.
compared to the previous year, sales have tripled. We have been selling gauges in the tens of thousands. We are currently self-financed company and we do win. Turnover is in the millions, Nivala says.
the Company’s main markets are the united states, where more than half of sales ranks. Also Australia and Canada are large markets for the meter. The main sales channel is Nivala, according to online – most of the meters purchased through Amazon. The company intends, however, in the future also focus on traditional retail network, especially in Finland.
the Application will notify mm. meat internal temperature, the target temperature and the estimated completion time. Appt as Labs
Niva told reporters that the company has been in the fortunate position that it is not didn’t have to approach the dealers.
– Several of the large chain store has approached us in America. Bloomingdale’s is one of the first chains, which is a gauge of establishments. Now we have to discuss also other large chains. The dealers are in contact, i.e. the meter has not needed to directly offer them.
Nivala according to Meaterilla is not currently in practice competitors.
– the Only competitors offer wired solutions. Copy the players there has been some. However, we do have a few patents, with the help we have received one copy’s off of Amazon, Nivala said.
Last christmas meter you sold out
christmas ham heard many of the Finnish christmas table. A meat thermometer is christmas, a lot of use. This also got Nivala certificate.
– Last christmas went really well. We sold all the metrics, what we had prepared. We were a little underestimated christmas sales. This year the sale is gone already action-packed kick-started. In recent years cloud service based on the data we saw that many Finnish people was the gauge in use.
the Company stumbled initially also supply and production difficulties. Nivala promises that this year the indicators should be enough to willing.
– The first products of the production problems have been now backed into a corner. We have provided this year by the end of all the Kickstarter products. New challenges have emerged, inter alia, in terms of logistics, but now everything is fine. As an entrepreneur, it does not help to blame someone else, Nivala said the initial supply problems.
in the Picture Meaterin inventor Teemu Nivala. Janiko Kemppi
Meatereita development company has been important also in Nivala family. Nivala mother rotate in Finland own retail channels, the brother just moved to England and now works as a programming engineer in the company and his wife is involved as a shareholder. Appt as Labs currently employs about 20 people.
Now the company has developed an improved version of the recommendation Meater thermometer. Meater+-meter range has been lifted 10 meters to 50 meters. The purpose is to bring new devices to market.
– we have a coming up in a few grilling related product again next year. We want to develop a product family forward. In the future we will focus on the current devices, but we aim also for the mass market. We want to instruct new users to the meat of the meter in use and calculated at the same time the cost of the equipment down, Nivala says.
What Meater?Meater is a wireless meat thermometer, with a range depending on the model of 10 or 50 meters.The meter connects to the bluetooth in the phone, which is installed Meater application.The Finnish-language application allows the user to choose the meat and the degree of ripeness, after which the application notifies the baking temperature and the estimated maturation time.Use can also take a free cloud service, which allows the ripening to follow while jogging.The meter is charging cradle one AAA battery.Meaterin the price is 89 euros and the Meater+-meter 109 euros.
