Disney plays the transparency card. The multinational credited ChatGPT in the credits of season 2 of the series “Save The Tigers”, broadcast since March 15 on Disney Hotstar, the Indian version of the platform.
The conversational robot appears as a “member of the musical team”, among around twenty humans, notes the American media Android Headlines. The credits indicate that ChatGPT was used to write the lyrics of a song, which remains above all a human creation.
If the use of generative AI tools in certain sectors is no longer in doubt, this is the first time that ChatGPT has been credited in the credits of a live action work. Last March, the series South Park mentioned the conversational robot at the end of the episode “Deep Learning”, alongside the name of Trey Parker, the director. This episode parodied the excessive use of these tools.
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Disney had already used the Midjourney image generation tool on the credits of a Marvel series, Secret Invasion. He attracted the wrath of artists, who accused Disney of having voluntarily given up paying professionals to avoid generating additional costs.
“AI is just one tool among others used by our artists,” Steph Leal, spokesperson for Method Studios, one of the studios behind the series, said in a statement at the time. “No artist’s work has been replaced by the integration of these new tools; on the contrary, they complemented and assisted our creative teams.
Those involved in artistic creation do not hide their concerns about the advent of AI in their field. If technology and art work more and more together, some worry that AI is used not to complement human creativity but to replace it, as its cost can be lower. Last year, Hollywood writers and actors went on strike partly for this reason.
