“Forced to change the ostnamn – similar to halloumi”
“It was a foundation that works with the cypriot nationalosten halloumi as notied by the company to the PRV, which has now decided to cancel the brand.”
“At the Dairy in Norrköping AB has not decided whether to go ahead with the news.”
“– It’s not about them from our side. The name refers to the fact that the cheese is made of cow’s milk, says ceo Fredrik Bergqvist to SVT.”
“But that argument does not hold, according to the PRV.”
“‘ The initial Cow – in the subsequent trade mark may give an association to the content, and does not contribute to distinguish the marks to be sufficiently” writes the agency in an email to SVT.”
“It is not the first time a Swedish osttillverkare choose a name that is reminiscent of halloumi. In February of this year, stekosten Filloumi from the Crowd nicely rename to Hocus Pocus Filliostus, for the same reason.”