The renowned british automaker, which has bestowed the world gudesmukke cars, James Bond-company cars and winning race cars, is economically challenged.
Aston Martin has recently announced that it is terminating 500 employees because of failing sales. The redundancies come in the wake of an economically tough year for the brits. Thus, the commanded 2019 at a deficit before taxes of 104.3 million pounds, equivalent to approximately 914 million.
at the same time the Aston Martin published, to the from 1. august has hired a new ceo in the form of Tobias Moers, which is brought in from Mercedes-AMG.
The 500 fewer employees is equivalent to a 20 percent reduction in the number of employees, and this would lead to Aston Martin a year can save 38 million pounds, equivalent to approximately 315 million dollars.
It writes TV2.no.
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Now, the aspiration from Aston Martin, the new SUV called the DBX can ‘save’ the brand. The model is considered as being the key to appeal to a new and wider audience, and the first cars should be delivered to the customers in the course of the summer.
Once it was unimaginable that sportsvognsproducenter have to build SUVS, but that time is long gone. Now many of the traditional sportsvognsfabrikanter also SUVS on the model.
the Article continues under the picture …
the Three danes had supposedly already have purchased a Aston Martin DBX. Photo: Aston Martin
Aston Martin has previously, according to Autocar reported that the number of orders on the new DBX has already exceeded the total sales target for the entire 2020.
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Aston Martin can harvest the optimism to look to another sportsvognsproducent in the form of the Lamborghini. The italians launched recently SUV’s Urus, which has since been a great success.
Out of the total 8205 sold Lamborghinier in 2019 was 4962 of the model Urus, and thus draw the big SUV for 60,4 percent of total sales.
Cars – 20. jan. 2020 – pm. 08:24 Lamborghini in the giga-success: Heavy SUV has overtaken the superbilerne
In 2019 sold the Aston Martin 6500 new cars, and according to the plan, the new SUV to push sales tremendously up. Produktionsmålet is thus approximately 5000 cars a year alone for the DBX.
the British promise, that the DBX will be one of the class’s most køreglade SUVS. To ensure that it is the DBX-equipped with a Mercedes-AMG V8 engine with 550 hp.
0-100 km/h is done in 4.5 seconds, while the increased the top speed is 295 km/h. The Standard is also all-wheel drive, which can vary the power of 100 percent between the front and rear axles and individually between the wheels on the axles, which should increase the køreglæden.
the Car is priced from 3.7 million dollars.
