It’s not Amazon Prime and Netflix alone, which will make to create the classic television in the user’s favor. Youtube, Pay-TV, the media centers of the transmitter and other On-demand offerings are on the rise; in the case of the Younger, so it has the ARD/ZDF-online study 2018 found out, the non-linear, mobile consumption of moving image content already on the traditional use of the “tagesschau” to 20 clock to 20 clock obsolete.
it is Clear, however, is that the TV station must respond to the changed and changing use of the pawns TV and Streaming. And you have responded, according to an analysis by Media Control of the most important formats in the public and private programs.
Amazon and Netflix offer almost exclusively fiction, as the series and Film, a bit of Comedy. The force with which the streaming services, especially in the Serial occur, the German TV station react differently. The ARD has shrunk the volume of series-minutes of 91.410 (2015) on 77.285 (2018). The ZDF remained with 104.914 minutes on a comparable flight height, in the case of the private channels, the series was truncated in the rule, only RTL stands out with an increase of 58.531 on 79.333 minutes.
The movie is increasingly being deleted
at the Top of the string list of the feature film. In the case of the ARD, the volume of 44.553 minutes (2015) went on 29.436 minutes this year, down, ProSieben reduced from 82.830 minutes on 67.474 minutes, only Sat 1 sought his salvation to prononcieren the game film more: 38.723 minutes of airtime in 2015 three years later 48.864 minutes.
findings these General findings. The TV stations are looking for in the entertainment segment, series, game, movie, Show increasingly the distinction from streaming competitors. Your Belief that this works best with the self-produced Show. Whether the Quiz “Who knows something” in the First, “The super talent” on RTL or “The duel around the world” in the ProSieben – especially on Saturday to the TV, people with Knowledge of the Competition and Casting will be entertained. Accordingly, the increase of the volumes of The First nearly doubled its use (25.826/45.837), RTL wants to be with 65.222 minutes of airtime (2015: 46.952) is the market leader, RTL 2 (2015: 4.789/2018: 5.796) proves to Show ambition.
growth in the Information
Who would have expected that the station continue to grow in those formats that don’t use the Streamer, solid, looks wrong. Perhaps the clearest distinguishing characteristic – the messages – the ARD 2015 at 42.421 minutes, and by 2018 are 39.912 minutes. The ZDF is in the current year, with 36.229 minutes nearly coincident at the value of 2015. In Private, there are in News more losses than gains. At the same time, the clearest distinction between the public and the commercial suppliers in the Information. Whether the magazine or Reportage or documentation, – ARD and ZDF, the TV publistik clearly on the front. Wherein the First, when magazines of 102.783 Aresbet minutes of airtime in 2015 110.049, the ZDF of 126.442 minutes on 119.325 minutes has decreased. The numbers in the tableau also shows that the public television has not responded to the private and the Streaming competition with his actual pounds: with the Expansion and deepening of the Information.
More about
private channels in the Repetition of static on the TV-Farce
Joachim Huber
After all, the analysis of Media Control does away with the prejudice that in these programs, more and more “blabbing”. The volumes in the Talk/interview/Interview fell in the First of 18.729 minutes in 2015 14.816 minutes in 2018, at the ZDF, the Genres have lost 16.464 on 12.737 minutes. Joachim Huber
