Sint-Truiden The outcome of the european CHAMPIONSHIP qualifier match of our Red Devils against Russia Thursday night? The Belgians sell Russia a peer. Literally. For a playful campaign on the ledborden along the field promotes the Belgian conferencepeer. The Limburg fruit growers denounced, thus the Russian boycott .
Animo assured Thursday night for the match against Russia. It Is not on the field, then definitely next to it. On the 180-metre-ledborden will spectators and viewers, after all, regular a striking message read: ‘From Belgium with Love … The Belgian Conference Pear is World Champion in Taste!’ The slogan is also in Russian is displayed. Appear at the same time there are hearts that are slowly changing in a conferencepeer.
chocolate, no pears
President of the association fruit Growers of South-Limburg Chris Groven: “We are focusing, of course, to the Russian supporters inside the King baudouin stadium. But, we aim also on the viewer, in Russia itself. Because despite the Russian boycott, our Belgian conference still enjoyed by Russian consumers. Our message: ‘Russia, the cup is already for us, in exchange, get you our delicious conferencepeer. The boycott fails in our eyes its purpose is over. It is also time for Europe to respond to the fact that Russia is still our chocolate and our beer import, but not our agricultural products.”