Twitter widely used in the world no political content more than advertising. “We believe that the reach of political messages must be earned, rather than bought,” wrote Twitter chief Jack Dorsey on Wednesday on Twitter.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…????
— jack ???????????? (@jack) October 30, 2019
advertising on Twitter, for example, are Tweets that are not able to be placed against payment in the news stream of users – even if you follow the Account. The stop for political advertising at 22. November access, the detailed rules will be presented a week before.
The debate about political advertising in the United States a year before the presidential election of 2020, more and more in speed. In the past few weeks, especially Facebook was in the United States, more and more criticism because of the decision to allow Advertisements with political content, in principle, not the facts, check partners of the Online network to check. In addition, Facebook decided to do nothing when politicians spread false or misleading information.
On Facebook is still possible
Facebook chief Mark Zuckerberg holds for the time being, the possibility of switching political advertising. He reiterated on Wednesday in the telephone conference after the submission of the most recent quarterly figures, without being directly on the move by Twitter to respond. At the same time, he said on Wednesday, View of politicians is likely to make in the coming year, only 0.5 per cent of Facebook revenues. Of a prohibition of political advertising also Ads to issues such as climate change or feminism, but they would be affected, for example, he warned.
Dorsey criticized indirectly the Facebook Position. Twitter would not be credible if the company would on the one hand say that you’ll take everything to the dissemination of misleading information to contain – but at the same time, you could spread the payment. Also, among other things, from Facebook’s Argument that it was political advertising to the freedom of speech, let Dorsey do not apply. “It’s not about freedom of expression. Here the aim is to pay for reach,” he wrote. And this could have a significant impact, “on the today’s democratic infrastructure may not be prepared”.
In the presidential election of 2016, had been spread from Russia in a big way as an advertising contributions, which should increase the tensions in the US society, and partly also directly to the current President, Donald Trump also benefited.
Misleading info from the Trump warehouse
The recent debate has been fuelled, among other things, of an advertisement of the Trump camp with misleading information about the democratic presidential contender Joe Biden. The channel CNN refused to send it – Facebook, however. Zuckerberg stressed that Online networks should not decide what is wrong or correct.
Dorsey conceded that critics would accuse Twitter of the advertising to stop before parts of the incumbent. “But we became witnesses of, how many political movements have reached a massive scale without any kind of political advertising.”
In the case of politicians, Statements that are not widely used as Advertisements, from Twitter, meanwhile, with its rules against insults or hate speech, if the Tweets and messages have value. Also, the short messaging service was being criticised. (chk/sda)
Created: 31.10.2019, 02:21 PM
