Ramón Barro, an illustrious professional from Ortigueira who grew up in the monopoly Spanish Television and got involved directing communication at the end of the eighties and beginning of the nineties in what was Unión Fenosa, from time to time offered those of us who were young then valuable lessons of good journalistic practice. “Don’t forget,” he said, “to ask my president (Julián Trincado at the time) a deep-charging question, like why are you so efficient?” Obviously we all knew that Ramón was an unrepentant horny man and that what he dominated, even above communication and relationships with people, was fine irony.

I remembered him this week when I saw that the Norwegian Borge Brende, president of the Davos Forum, asked Pedró Sánchez what is the recipe for the success of the Spanish economy? The president, the one from Spain, understood at that moment that Dav