The 62% of internet users in Spain is paying for content with some kind of subscription on both platforms of streaming video OTT (Netflix, HBO, Amazon, etc.) as pay-tv IPTV (Movistar+, Vodafone TV, and the Orange TV), compared to 51% in 2017, according to the result of the report Viewer Now! 2018, carried out by the consultancy The Cocktail Analysis. Of the subscribers, a 43 per cent have IPTV in the home, a 36% pay for some OTT, and 17% have both services. Internet users represent 86% of the population.
The report, commissioned by Movistar, confirms the strong expansion of the platforms of video streaming. 90% of the users states that he knows of the existence of platforms such as Netflix and HBO, the 45% is currently used, although only a 36% pay the subscription (shared or individual). The platform with the most users is Netflix (34% of total internet users), a 79% pay subscription (all or shared). Remains Prime Video Amazon, with the 17% share, and HBO, with 12%, paid 93% and 50%, respectively, of that to view content in the platforms respectively.
In terms of devices, the number of internet users have a smart TV (smart tv with Internet connection) is superior to those who do not, 57% compared to 49% in 2017, and 85% of these users connect to the Internet through the television.
The study suggests that consumed an average of 11 hours of pay tv a week. A 54% share of this market corresponds to Movistar +, while Vodafone Liderbahis TV account with a 23%, and Jazztel and Orange, with a 12%.
Untying the home
The consumption of video is heading toward individualization and separation from home. 82% of smartphone users consume tv content on this device, spending more than four hours of media a week, and 37% stated they would increase their use if they had unlimited data. The consumption of content on this device is given in multiple contexts, especially outside the home (51% of internet users), and in a room without a television (34%) within the household.
on the other hand, the consumption in this device are focused on short videos (up to 10 minutes), with 49% of users consuming them on a regular basis. In regards to the apps video installed, is the leader of YouTube, with 72% of the users (81% in 2017). In its place, video platforms such as Netflix, Atresplayer or Prime video, have been gaining ground, with 23%, 14% and 11% respectively, followed by Movistar+ with a 10% of the users.
with Regard to minors, points out that 51% of the accesses are under the age of 12 years is on-demand (VOD), which leads to adults to adopt control mechanisms. 93% of parents control the content that their children view small, ensuring that an adult is present (51%), not allowing devices in their bedroom (41%) or using parental control tools (34%).
