the furniture company XXXLutz bought After already Möbel Pfister, he of Migros now also six Interio stores. XXXLutz is to convert the Interio-shops in branches of discount brand Mömax and existing staff take over. The trademark Interio disappears.
After the Migros has now found for six of the eleven Interio-branches, a connection solution that will pull the wholesale distributor with the trademark Interio from the Swiss market. In the Christmas business, and in the following months, the Interio-stores remain open, from March, April will be closed the branches then gradually.
As Migros spokesman Marcel Schlatter on request said, will now be drawn up, the exact timetable for the withdrawal of Interio. By the end of September 2020, there will be no Interio-Download more.
XXXLutz will take over according to the media release of the Migros Friday 200 of the approximately 300 Interio employees. The store employees received from XXXLutz an offer to continue employment with the same pay, specified Schlatter. “Given the difficult Situation in the furniture industry, this is a very good solution for the employees,” the spokesman continued.
But also the rest of the 100 employees who are also currently for Interio active, you will not lose your Job: you will be employed in accordance with the Migros all within and outside the Migros group. Possible, according to Schlatter, moreover, that for Interio-branches, a new tenant is found, is also interested in the sales staff.
focus on Micasa
After the withdrawal of Interio wants to focus the Migros according to own in the highly competitive furniture market on the development of in-house furniture brand Micasa. Because Switzerland were wide, 37 branches, often in the vicinity of Migros supermarkets, there are as well synergies with the core business.
the Migros assigns six Interio-locations XXXLutz, is not likely to make the Situation for Micasa, however, is easier and does not contribute to relaxation to the Swiss furniture market. Because of the Austrian furniture group will be able to use in the future with Möbel Pfister in the higher price segment, and now with Mömax in other countries, already tried and tested discount format, but also in Switzerland and to launch.
Chance of a quick market entry
XXXLutz, the Acquisition of six Interio stores referred to – in fact, the Austrians tenant from Interio and the sale take on staff – to-entry as a “Chance of a fast market in Switzerland”.
The Swiss Headquarters of Mömax will be in accordance with the message in Suhr, at the headquarters of the recently bought Pfister group. From there, the six branches are controlled then. Of XXXLutz, the Interio to be taken-branches in Dübendorf, Spreitenbach, Berne-Schönbühl-St. Gallen-Abtwil, Pratteln and Emmen. In dübendorf, Schönbühl and Abtwil, the Austrian group will be renting it at Migros – this Interio-branches of the Migros module. (Dec/sda)
Created: 29.11.2019, 09:34 PM
