Now: The Italian TV group Mediaset of Silvio Berlusconi, a rise in the pressure on the German broadcasting group ProSiebenSat1. In this case, both companies are struggling with the same problems.
But first, the facts: Mediaset announced on the Morning of the acquisition of 9.6% of the shares of ProSiebenSat.1. This participation corresponds to, without taking into account Treasury shares, 9.9% of the voting rights. The package of shares is the closing price from Tuesday around 330 million euros in value.
Mediaset-the chief Pier Silvio Berlusconi, who heads the company founded by his father since 2001, is quoted with the words of the friendly acquisition of shares in ProSiebenSat.1 is a long-term decision, which is aimed at creating added value with an increasingly international orientation. The strength of our existing business relationship.
Further course information, to Mediaset
Mediaset, the management team of ProSiebenSat treasures.1, – said Berlusconi. The company from Unterföhring near Munich, is kept since the last year of Max Conze, who had previously led the vacuum cleaner manufacturer Dyson.
rumours
rumors about a merger of Mediaset and ProSiebenSat.1 were spilled again and again from Italy to Germany. Mediaset had it heats more. So Berlusconi spoke in April of a “European television Alliance”, the wool and bustle of Mediaset ahead.
merger talks had denied both sides but. Conze had declared that he could see “no industrial logic” in such a step. His Deputy, Conrad Albert was even more explicit: “When I look at the hard facts and to me the balance sheet of Mediaset to look at, I know that a Takeover is completely illusory.”
Further course information, to ProSiebenSat.1 Media
Declining advertising revenues
in fact, both groups are fighting against declining advertising revenue and declining viewership. So Mediaset in the first quarter, a decline in revenue from advertising 4.4 percent, to 483,6 million Euro accept.
Also critic reviews for the falling advertising revenues from the traditional TV business in the first three months of the year to four percent. The revenue overall increased by four percent to EUR 913 million, owes ProSieben, especially the well-informed Online-business under the umbrella of the Nucom Group. The revenues increased in this segment by 25 percent. The Dating Agency Parship, the comparison portal Verivox, the experience of Jochen Schweizer vouchers and perfume shipping, benefit cosmetics, among others. Positive considering in October 2018 and purchased US Dating site Eharmony had it.
adjusted Ebitda decreased by five per cent to 190 million euros. For the second and third quarter, the company announced that, due to additional investment, a “significant profit decline”.
Growing competition from streaming services
Mediaset and ProSiebenSat.1, both fight against the increasing competition from streaming services. In the case of Mediaset, the fierce competition has led to the revenue for years to go back. The group was able to implement in 2011 to 4.3 billion euros in the past year, only 3.4 billion.
stock exchange 12: 00: ProSiebenSat.1 – The Berlusconi’s to come
29.05.2019 12:02 PM
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Now the Italians are trying to stop the decline with the help of an international Alliance. For the battered shareholders of ProSiebenSat.1, the share is buying a piece of good news: the share price of the group to submit in the Morning to nearly eight percent, after he had already benefited in recent weeks by the speculation of a Takeover by Mediaset. However, the ProSieben shares have lost since 2016 about half of their value. A similar fate occurred to the Mediaset share.
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source: boerse.ard.de
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