(Mallorca): Vesteraalens betting on China and hope on doubling of sales in four years, writes Finansavisen.
the Company, which has held on since 1912, the seineste years gained momentum on sales. Since 2014 is the turnover doubled, and only in 2018, the growth was 15 per cent.
– We sell 1.5 million cans of fiskeboller in Norway each year. About three-four years it is realistic that we have as great a revenue from the sale of fiskeboller and marine oils in China, ” says managing director of the Vesteraalens, Viktor Johnsen, told the paper.
The three seineste years, the growth of the company has been limited by the production capacity. When fabrikkutvidelsen is ready early in 2019, will these limitations be eliminated. The budget for 2019 is a turnover of around 140 million, he says.
The seineste years has Vesteraalens invested 200 million in equipment and new plant 16,000 square meters. In addition to fiskeboller produces the company also own omega-3 oils, as well as the production of fillets is starting up in the course of the first quarter.
Investment
In October, told TV 2 that the company has obtained a contract on the export of fiskeboller to China. The company has, according to Finansavisen so far spent around 5 million on the China initiative, which includes a sales office in Shanghai.
– Several of us have worked mostly just with this for a long time. We have put a lot of work in the regulatory, transportation, packaging and other marketing, ” says Johnsen.
The most important marketing channel for fiskebollene will, according to the newspaper be JD.com, a chinese site that can compare with Amazon.
In addition, we need to be present in the shops for that customer to see the product, ” says Johnsen, who has the faith to succeed.
– We have the setupet needed to be able to succeed in China. We could never have done this alone. To the required detailed knowledge. Alliance has its own sales and will market the product so that it hit chinese palates. It’s no use to sell fiskebollene with potatoes, white sauce and bacon as extras, ” he says to Mallorca.
