Despite your effort to launch a successful marketing plan, it could still end up in a disaster. The problem is not the failure itself but your lack of attempt to recover after the incident. Just because a marketing strategy failed, it does not mean the business is over. You can still make it up the next time. These tips will help you bounce back and continue.
Change your perspective of failure
The primary reason why you felt that everything was over after failing is that you have a negative view of failure. Instead of looking at it that way, you need to be more optimistic about it. Do not dwell on the problems but on the lessons you learned from the experience. Yes, it is not fun to fail, but it is part of life. You can either allow it to sink you, or use it as a stepping stone to improve.
Apologise for the mistake
Do not be afraid to admit your mistake. Make sure that you quickly apologise and own up to it. Be swift in the apologies to show sincerity. Do not wait for a strong backlash before doing anything about it. The excuse might hurt your ego, but it will save your company. Do not point your finger at anyone and blame that person for the fiasco, since it is unhealthy. Some people might not view you the same way again after the apology, but others might see it as a sign that you value transparency and integrity. You can even win new customers in the process.
Determine what went wrong
Do not let this moment pass without having a takeaway. Find out what went wrong in your plan and note it. You can use it later when crafting your next campaign. Avoid going in that direction since it will most likely lead to the same result. However, it does not mean that you should jump to a conclusion or overreact because of the failure. You need to conduct a thorough study first.
Come up with a new strategy
You can always have another shot at success if you give it a try. Do not fear that your next campaign will once again be a marketing disaster. As always, when you are already down, there is only one way to go, and that is up. Think of ways to reinvent your brand and advertise it to other people. Even major brands that failed before managed to reintroduce themselves to the world, and they are still around.
Move on
After analysing what happened and identifying what went wrong, you need to move on. You cannot let this incident prevent you from focusing on other aspects of the business. At some point, you need to bury this incident and move forward.
For your next plan, you might want to consider using a pop up stand. Your online marketing failed before, and it might be time to use offline strategies that are still effective.