Then he went no longer.
Fødevaremyndighederne grabs now check against the marketing of the much-discussed Fitness of Eggs from Danæg.
the Eggs are despite the name, not at all healthier than other eggs.
They are admit the manufacturer – only an attempt to make money on many of the million danes, who goes to the gym, crossfit and so on.
– Fitness Eggs is a big scam. Cheating and pure bullshit – a plat markedsføringsstunt, says Henrik Pigeons, cand.scient. in human physiology and chemistry.
He has examined the declaration and establishes that the eggs in the odd, pink packaging did not differ in terms of health from the other eggs.
Kostvejler Dina Christiansen has also cast a critical eye on æggebakkerne.
‘Fitness Eggs is probably something near the dumbest thing I have seen. The packaging is inviting and stands really out from the crowd, when you stand and look in the refrigerated counter. But are you comparing the nutrient content in the Fitness Eggs with the other eggs, so there is absolutely no difference. However, for Fitness-the eggs more expensive than the ordinary organic eggs’, she writes on her blog.
the Eggs have so far been sold in the bl.a. The Meny, but a few hours after Ekstra Bladet yesterday had provided criticism for both cases, which stand behind the chain, we received an email:
‘Dagrofa has announced Danæg that we stop the purchase of Fitness Eggs.’
Kvaltitetschef Karin Frøidt elaborates:
– I agree with the criticism of the marketing of eggs, and therefore, we have notified Danæg, that we from today’s date, not buying more. Longer is not.
Read the inspection report from the Fda here.
Danæg got a fine of 20,000 crowns
the Experts, as Extra have spoken with about the case, welcomes the fact that the Fødevarekontrollen the other day, was visiting Danæg in Christiansfeld and wrote a fine of dkk 20,000. and handing out two indskærpelser for the placing on the market of Fitness Eggs.
the Fine was Danæg to write, to protein among other Fitness Egg ‘ helps the body fight the infection.’ Thus Danæg marketed the eggs as medicine, which is illegal, it can get sick, or people with fear of the disease to believe that the eggs are curative or preventive.
Danæg abused also illegal so-called health claims in the marketing.
for Example, warned people that the protein was a necessity to ‘ maintain the organs, connective tissue, skin, teeth, blood and dna.’
Danæg also got a warning notice, because the product name Fitness Eggs in itself is a health claim, which was not accompanied with a true and approved specification of why the product is healthy.
the Fda has not evaluated whether the product name Fitness Egg is not, in itself, is misleading. Instead, have the lawyers assess whether the product complies with the rules on health claims, which therefore requires that a non-specific health claim (Product name) is accompanied by a specific claim.
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Danæg: We do not give the impression that the egg is better than other eggs
– Mette Due Andersen, sales and marketing director in Danæg, your comment to the fine of dkk 20,000. to endorse the so-called Fitness Eggs as medicine?
– It is a mistake, that we on our website have used a sygdomsanprisning. It is regrettable, and it is removed now. It is a text that is written a long time ago. It is important to stress that this claim not only has been during the Fitness Eggs, but under all the eggs on our website.
– So you have received a fine of dkk 20,000. to try to chase the horror into the life of the people, who fear infections. Infections, as In the claims can be cured with eggs. How it can happen.
– It has been quite wrong on the website. As soon as we were aware that it was there, we removed it.
– But surely you have been aware of what was on your own website? It is probably something In themselves have formulated?
– We have not tried to do anything wrong. In the future, not published anything on our website before it has been through our quality control.
– the Fda considers the Fitness Eggs, as a non-specific health claim, and experts have rated it as an attempt at defrauding people into believing that it is healthier than other eggs. Why try In the name to cheat people into believing that it is healthier than other eggs?
– We are not trying to tell the customers anything.
– So the egg is not healthier than other eggs?
– Correctly.
– But why suggest so, with the name, that it is healthier. Fitness is synonymous with health. The authorities have also assessed that the name in itself is a claim of health?
– All eggs are a good source of protein.
– Makes the impression, when experts Betvole estimate that the fitnessægget is bogus, because the egg has no real health benefits, nor for the people who work the gym?
– We do not give the impression that the egg is better than other eggs.
– But why use In so named Fitness Egg?
– in Order to draw attention to how wonderful a food eggs are. The fda has estimated that we can use the name. It just needs to be accompanied by a specific health claim.
But can not even see that when you call a product the Fitness Eggs, so as to give the impression that it is particularly healthy?
– It has not been the intention to mislead anyone.
– Can not even see that when you call a product the Fitness Eggs, so as to give the impression that it is particularly healthy?
– No, I do not, consumers associate it with. We are trying to inform you that eggs in general is a good, overlooked food, ” says Mette Due-Andersen of Ekstra Bladet on Tuesday.
‘Fitness Eggs is probably something near the dumbest thing I have long seen’, writes blogger and nutritionist Dina Christiansen. Private
