Naturalia, the brand specializes in organic, Monoprix (Casino group), has seen its turnover increase by 40% during the containment and its online activity to be multiplied by five, said Thursday its director-general, Allon Zeitoun.
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“activity has been much more sustained than usual, recruited new vendors, and we helped others who were struggling to sell their goods, including producers of strawberries, asparagus and potatoes”, has he said. The only ray of fruit and vegetables has seen its turnover increase by 200% in April, knowing that nearly 90% of the more than 600 suppliers of the brand are French and that 78% of its fruit and vegetable producers are also.
Since the déconfinement, the activity has slowed in some 200 stores of the chain, which has completed in 2019, a rise in turnover of almost 12% to € 320 million, but its director general has said in spite of “serene” for the future. “There will be an economic crisis in 2020, and it is feared that it will have an impact on our customers, even if it is hoped that the consumption of bio specialized, which increased during the health crisis continues”, he pointed out.
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The chain, created in 1973, is expected to continue on a pace of annual expansion of 20 to 30 stores. She also plans to pursue the development of its concepts of niche, such as Naturalia Vegan and Naturalia Origins (specialized in well-being), whose activity increases by 20% per year and have for issues to “test new products and recruit new customers”.
The editorial team conseilleDistribution: the hecatomb has commencé10 commentairesPapillon181024le 11/06/2020 14:19
Yes, because Naturalia is a store nearby that is small and that is what we were looking for in confinement period:All purchase Organic and considered to be more healthy, the meat to the dessert passing through the vegetables ,fruits, cheeses and yogurts without queuing for hours given that we had only 1 hour to do everything.
you75018parisle 11/06/2020 14:03
The majority of fresh fruits and vegetables are of Spanish origin. I stopped attending that teaches
Tristounetle 11/06/2020 14:02
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I went once on the site Naturalia there are 5 or 6 years, for a sign supposedly organic, there were only imported products and packaged ! You taste the organic, if it is always the same, it is necessary to go his way.
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