for your diet programs well-known American company Weight Watchers International with the talk show Star Oprah Winfrey as a figurehead has shocked investors with its most recent annual report. The share price crashed on Tuesday after the market close temporarily to 30 percent.
had Previously granted the company a weak Start to the current year and a gloomy Outlook delivered. For the group, this is embarrassing, because you had just missed with a new brand strategy with a new coat of paint.
Since last fall, Weight Watchers wants to be only called WW – the new Name should be change to a broader “Wellness”provider. Instead of focusing only on losing weight, they wanted to dedicate themselves to a healthier diet, more exercise and a positive attitude.
expectations
This new approach was not a great success. Because in the fourth quarter, so since the new PR-strategy, were disappointed the expectations. The net loss attributable to shareholders profit shrank compared with the previous year’s value by around 30 percent to 43.8 million dollars. Revenues increased by almost six per cent to 330.4 million dollars on Wall Street, but with significantly more expected.
CEO Mindy Grossman announced that TV Star Oprah Winfrey for an upcoming promotional’m going to play the campaign a Central role. The talk show host is since 2015, the major shareholder, had reduced its stake but in 2018, and kept the last-eight per cent. Weight Watchers was founded in 1963 in New York and is one of the world’s best-known providers of weight-loss programs. (chk/sda)
Created: 27.02.2019, 05:46 PM