Style Last week launched online clothing retailer Asos its first homewearcollectie. In september last year, River Island is the same, just a few months before Gucci and chains like H&M, Primark and Zara have already been a private interieurlijn. Why search for fashion brands it is so massive in the interieurwereld?
“Shelfie (a selfie with a textured rack in the background, ed) is the new selfie” headlined The Guardian on the current popularity of interior design recently. And that they have not lied. Who is active on Instagram already know for a while that pictures of the interior at least as many likes get photos of your outfits or a toast with avocado. And that fashion and eetfoto’s much better if they are in a beautiful interior.
The different worlds flow in short more and more in each other, and so it should be no surprise that fashion brands respond to it. When River Island in september for a 160-piece homewearcollectie launched said Dayna Sofair, head of the arrives, there is the following about it: “Style does not stop at our clothes. Where we eat, what perfume we wear and how we got our house set up, says as much about us as our favorite pair of jeans. Therefore, we want our customers to have the chance to give their interior every season a little bit to refresh, just like they do with their wardrobe,” said Sofair to Living etc.
Fashion brands that the interieurwereld enter, and are not direct competition for the existing interieurmerken and shops. They sell mainly smaller accessories, such as pillows and blankets, that is your seat, for example, can upgrade. As you accessories you buy your outfit and what is more exciting to create, but now also in the field of interior. Each season they come up with a new collection, so that your house can be with the latest trends. Arket, the most recent store concept of the H&M group, play also nice. They replaced the haarrekkers and lip balms at the cash register by vases and candles, and noticed that customers are just as interested in his. Especially if there is not a lot of money asking for.
Already does this trend at the same time also questions. Wegwerpmode is quite a while under fire, because of the increasing interest in sustainability. So it makes sense that fashion brands have a way out, search the interieurwereld. That wegwerpinterieur then a better alternative is, however, doubtful. For those who are not straight bones, some interieuritems for you together for shopping:
