The Swiss are boring, at least with regard to the color of your car. This shows our analysis of the database of the Federal office for roads (Astra). Of all registered vehicles in Switzerland more than every third grey or silvery.
the black and white cars, the result is a dreary picture: Three-quarters of the Swiss do not dare to confess to really color. Emotions look different.
After all, every tenth vehicle is blue. Red, Orange, and purple are also some of the masses on a regular basis. Other colors you can see on Swiss roads is rare. According to René Reymond – he is the managing Director of the automotive world, Amag in dübendorf ZH, the largest car dealership in the Switzerland – has several reasons: “grey and silver tones are easier to care for than other colors, and black is elegant.” At Weiss, you need to think of the many companies that would buy all the fleets in this color. Many customers would opt for these simple colors, although there is a wide range.
Some think in the selection in the re-sale. “Silvery and black are very popular at the moment and therefore have a higher resale value than colored cars,” says Reymond. The sales pitch you would point out. In addition, customers at the car to be purchase basically no less brave than, for example, in the case of clothing, the cost is much less. The fear that could spoil the color of course, creates inhibitions.
grey is timeless, black sexy
Who would buy a grey or silvery car, is safety conscious and values, says the psychology of color. The unobtrusive color stands for quality and timelessness, especially in troubled times. White gives back attitude and a sense of duty. Black is a power color. It is associated with success, and black makes you sexy.
if you Believe in the color psychology, living in the Canton of Lucerne and the Bernese Oberland completely different people. While in many of the Lucerne municipalities less than 20 percent of the cars are in color to true in the Oberland, in part, almost half of the vehicles. Anyway, it is striking that drivers in rural areas more courage than town-dwellers, who are often reluctant.
What could explain these regional differences? René Reymond of the Amag can only speculate: “In rural areas could Darken early and less lighting play a role, in the mountains and more fog. A flashy, loud color you can see better.”
Exciting is that it does not seem to be differences according to place of residence, but also according to gender. 37 per cent of all passenger cars in Switzerland are registered to women. In the case of some colors, this rate is higher, suggesting that they are preferred by female clients. Women choose, therefore, rather for purple, Orange and Red. In the rest of the colors, the deviations are lower.
Overall, it must be noted, however, that women mainly colorless – so grey, black and white cars. The Reymond confirms: “women do not generally prefer multi-colored cars than men.”
What, however, is clear: in the past, there was less uniformity and more colors on the Swiss roads. In 1995 the most common colors of the newly registered cars were Blue, Red and Green. White, grey/silver and Black together accounted for only a third of all vehicles. Today, there are three-quarters.
Reymond, is a long time in the car business, has made this experience well: “in the past, I’m sure there were more customers, have opted for colored vehicles. Today it is rather conventional on-the-go.” The car dealer sees this as an advantage: “Just for white and silver cars, you can see the contour better. Because, what did the Designer know.”
Created: 05.12.2019, 16:49 PM
