Spanish football replicates the model of the hotel industry in the Second Division in the long term, for which Telefónica pays 35 million annually until this season.
As was the case with the rights to the Horeca channel, LaLiga has not received offers for the exclusive rights to LaLiga SmartBank, so it will now launch a plan to market the matches on a non-exclusive basis to all operators. The decision was made yesterday after the completion of the bid request procedure (the so-called “Lot 7”), in which a deadline for submitting proposals was opened on May 3.
It is not yet known what will be the next step of manager of professional football. “More information on this format will be provided in the coming days,” she said in a statement. “As in the case of Horeca, LaLiga hopes that this new marketing modality will not only achieve a sales value similar to the previous cycle, but also better distribution of the product, a more competitive offer and, therefore, better access to the competition,” he adds.
In Horeca, LaLiga calculates with its new system an average net income to distribute to clubs for the next 5 seasons of 120 million, which would mean an improvement over the previous cycle.