A single product has been able to absorb a third of the total savings captured through insurance by VidaCaixa in the first quarter of the year. This is Unit Linked Asset Value.

VidaCaixa, CaixaBank’s insurer, seems to have found the key to success in a market riddled with obstacles to gaining customers and with Active Unit Linked Value it has collected 898 million euros as of March, which means an increase of 197% compared to