If the portfolios of the French are largely penalized by inflation, especially in food, a new magazine promises them to save 150 euros each week. This is the “150 euros” media, both digital and paper, which wishes to “defend the purchasing power of the French”, according to a press release published on May 2.
On the menu, local promotions in stores around you but also “exclusive information centered on purchasing power, testimonials, tips for saving and deciphering for smart consumption”. On the site, many flyers are gathered in one place, with a wide variety of brands: Intermarché, Carrefour, Leclerc, Aldi, Cora, Auchan, Système U, Bureau Vallée, Mr Bricolage, Truffaut, Netto, Brico Cash, Bricorama , Zodio or the Foir’Fouille.
The Milee group, which specializes in local communication and promotion, initiated the project. It thus launched a phase of registrations for the weekly media on April 3 and already claims 1.4 million subscribers. In detail, 50% of them want to receive the magazine by email, while the others prefer the paper version. This enthusiasm is also explained by the price of the magazine, for the time being totally free.
“Faced with this inflationary context, it was essential to be able to offer each household a means of effectively improving its purchasing power. This new media will make it easier to save money every week with tips, tricks and exclusive features on our site; while continuing to access the geolocated promotions of the brands but also of the local merchants”, explains Éric Paumier, founder and director of the publication. This former managing director of Adrexo Mail, then specialized in delivery with his company “Colis Privé”. With this challenge of creating a new medium, he hopes to reach 12 million subscribed consumers by the end of the year.
This magazine could also be a solution against paper waste. Indeed, “150 euros” is only sent to registered people and includes promotions from several brands. What to avoid the total end of promotional flyers sent by brands. The latter have started removing their catalogs a few years ago: Franprix and Monoprix in 2019, Cora last January and from September for Leclerc. Essential measures when 20 billion leaflets are distributed each year in France and a large part of which is thrown away without even having been looked at.
