Help content creators better monetize their videos. This is the bet that the production company Bump is making by partnering with the Marmeladz platform, specializing in the distribution of video content from creators on social networks such as TikTok, Snapchat and Facebook. Founded by YouTuber Squeezie (real name Lucas Hauchard) and also managed by Josh Roa, Bump is behind various successful events on the platforms, notably the GP Explorer auto race. Together, the two entities have set up a joint company called Jump, officially launched this Thursday.
“The goal is that our creators, who make fairly long videos, can offer them elsewhere,” explains Bump deputy director Josh Roa to Le Figaro. Thus, Jump will offer the sixty content creators represented by Bump, such as the YouTubers Mcfly and Carlito, Henry Tran or the streamers Billy and Gotaga, to distribute their videos on other social networks. “With our workforce and our tools, we start from the person’s native video to take the best extracts or adapt it to popular formats on Snapchat, TikTok or Facebook,” explains Adrien Aversa, the founder of Marmeladz.
“We will create accounts on these social networks in the name of the creator, according to these needs,” he continues. “For example, we will offer exclusive content from Mcfly and Carlito or even Squeezie on Snapchat discover, a social network where until now they were not.”
Each month, Marmeladz produces and distributes the equivalent of 5,000 videos for the hundred content creators it supports. To produce the videos in question, the company is made up of around thirty people, the majority of whom are editors. It is this same team that is dispatched to the Jump project. And, the similar method: “on each social network where we create an account for an influencer, a person supervises the editors and monitors the production of videos,” explains Adrien Aversa.
For their part, Bump agency influencers have access to a dashboard to see what content is produced at what time on the social networks managed by Jump. “We offer them, always before creating an account in their name, a graphic charter and a pilot of the content that we plan to distribute on the social network that we manage,” assures Adrien Aversa.
Thus, for the influencers concerned, this tool is a way to expand their community and earn additional income. “For one of the influencers we have been following for a long time, for example, in just one year we brought him 1.5 million subscribers by distributing his content on Snapchat discover and Facebook,” underlines Adrien Aversa.
And, for the Bump agency, Jump is a way to increase its expertise in the “Creator Economy”, this economy of content creators. “With Jump, we have a new string to our bow to develop the careers of our creators and their turnover,” confirms Josh Roa. For each video produced by Jump for an influencer of the agency, Marmeladz and Bump will take a percentage of the revenue generated by it.
With an estimated turnover of 30 million euros for the end of 2023, Bump is also behind various commercial operations. “We have many other internal projects for the coming year,” emphasizes Josh Roa, while refraining from saying more for the moment.