The world’s leading tourist destination, France continues to be at the forefront. Our country is at the top of the 2024 Tourism and Travel Development Index (TTDI), an index produced by the World Economic Forum (WEF), the latest edition of which was published this Tuesday. More precisely in fourth place, behind the United States, Spain and Japan. But ahead of Australia, Germany and the United Kingdom. China, Italy and Switzerland complete the top 10.

“Introduced for the first time in 2022, the Travel and Tourism Development Index (TTDI) assesses and measures the range of factors and policies that enable the sustainable and resilient development of the travel and tourism sector (T

“The high-income economies of Europe and Asia-Pacific continue to dominate” the ranking, in which 119 countries around the world are noted, underlines the WEF in a press release. Indeed, in the top 30, there are 26 high-income economies, of which 19 are in Europe, 7 in Asia-Pacific, 3 in America and one (the United Arab Emirates) in the Middle East and Africa region. North Africa (MENA).

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“The results highlight that high-income economies generally continue to benefit from more favorable conditions for the development of tourism and travel,” notes the report. They are helped “by conducive business environments, vibrant labor markets, open travel policies, strong transportation and tourism infrastructure, and favorable development of natural, cultural and other sites.” However, “developing countries have seen some of the greatest improvements in recent years.” We can cite China, which this year consolidated its position in the top 10 (8th).

Beyond this ranking, the World Economic Forum study highlights the favorable development of global tourism. “The global tourism industry is expected to recover from the trough of the Covid-19 pandemic and exceed (this year) the levels observed before the crisis,” predicts the report, which explains it “largely by a significant increase in demand worldwide, as well as an increase in the number of flights available, greater international openness and increased interest and investment in natural and cultural sites.

If the shock of the Covid pandemic has been overcome, tourism professionals are today faced with many other challenges. “Whether it is growing macroeconomic, geopolitical and environmental risks, increased scrutiny of its sustainability practices or the impact of new digital technologies, including big data and artificial intelligence,” lists the report. But also “labor shortages”. Issues that could change the face of global tourism in the future.