Between them, they have nearly a million subscribers on Instagram. This Friday, the General Directorate for Competition, Consumer Affairs and Fraud Control (DGCCRF) identified two new influencers. These professionals are accused of “deceptive commercial practices” with people following them on their social networks.
Lena Guillou, aka “lenoutsa”, notably participated in the show Les Marseillais, as well as the Princes and Princesses of Love. She is followed by 105,000 people on YouTube, 480,000 people on TikTok, and nearly 540,000 Internet users on Instagram. An investigation into his actions was carried out by agents of the Departmental Directorate for Population Protection (DDPP) of the Alpes-Maritimes, specifies Fraud Repression. The examination revealed that the young woman did not respect the law, by being paid, without indicating it in her publications, “by commercial partners to promote their products or services”.
Same observation for Léa Djadja, nicknamed “lianeanea” on her social networks. Followed by 410,000 people on her Instagram account, the young woman was the subject of an investigation carried out by the DDPP of Seine-Saint-Denis. She was not paid for her publications, but she “received compensation in the form of free products from commercial partners in order to promote their products”. However, she did not mention, then, the commercial intention of her publications, as provided for by the law.
Also readHow Bercy tracks down dishonest influencers
The two young women must therefore comply with these obligations as quickly as possible, indicates the fraud repression. They have not yet reacted, but they are far from being the first personalities to be publicly denounced by the authorities for reprehensible acts. Feliccia, Fanny SNL, Simon Castaldi, Poupette Kenza, Amandine Pellissard, Julien Bert, mam_active… Since the promulgation of the law governing their activity, a dozen influencers have been singled out, mainly for “deceptive commercial practices”. Bercy’s hunting list should continue to grow, with the DGCCRF planning to investigate “180 influencers for the year 2023”, according to our information. There is no question of giving up, as long as the new rules are not conscientiously applied by influencers, we promise. They have been warned.
