The European leader in Korian retirement homes will change its name and status, adopting that of “company with a mission”, he announced on Tuesday evening, seeming to want to turn the page after the Covid crisis and the Ehpad scandal. revealed by the book The Gravediggers. Internal training, solidarity fund for employees in difficulty, better consideration of resident satisfaction, etc. : the group has detailed ten initiatives as part of its new status as a “mission-oriented company”, which must also be translated into a new name, Clariane.
The company will launch these projects on July 1, after the general meeting of June 15, it said in a press release. The “European company, head structure of the group” will be called Clariane, to “mark the adoption of this platform as a common point of all the activities and entities of the company”, specified the general manager Sophie Boissard. Hard hit by the Covid crisis and by the indirect repercussions of the book “Les Fossoyeurs” published in early 2022, which attacked its main competitor Orpea but which cast a harsh light on the practices of private companies in general, the group will retain its current brands, including Korian for nursing homes in France.
Among the initiatives, the group cites “the systematic use of a score of consideration as perceived by residents, patients and their relatives”, or even a “corporate university allowing each year at least 6,000 employees to engage in a diploma course”. Clariane also plans to create solidarity funds “to help employees facing personal difficulties”. In France, this fund will be endowed with 700,000 euros to start, said Sophie Boissard.
Companies in the personal assistance sector are faced with major recruitment difficulties and are therefore seeking to make these professions more attractive. Korian also posted revenue of 1.2 billion euros in the first quarter, up 11.8%, including 8.8% organic growth, a rate in line with its expectations.
All the countries where the group is present (France, Germany, Spain, Italy, Benelux and the United Kingdom) “posted dynamic organic growth”, up to 18% in Benelux. Based on these figures, Korian “confirms its 2023 outlook for organic revenue growth of more than 8%” and stable results.
