In the European thoroughfare match, Paris ranks third behind Amsterdam’s Kalverstraat and Madrid’s Gran Via. But this barometer only measures the increase in attendance. That of the most famous Dutch avenue increased by 30% from June 2022 to May 2023, to 726,000 passers-by, where the Champs-Élysées saw an increase of 15%, to 1 million. This study conducted by Mytraffic, a leader in traffic analysis, and Cushman
In terms of rents, the famous avenue that connects the Place de la Concorde to the Arc de Triomphe, is number one: you have to pay 16,350 euros per square meter to open a shop there, against 7,000 pounds per square meter on Oxford Street in London , 2500 euros per square meter on the Kalverstraat in Amsterdam and 2830 euros on the Gran Via in Madrid.
On the Champs-Élysées, the traditional duality between odd pavements, housing luxury boutiques, and even pavements, with less chic shops, has been replaced. The opposition is now between the top and the bottom of the avenue. Thus, luxury houses such as Kering, Richemont and LVMH are strengthening their presence in the upper part of the avenue, while the lower part takes on a sporting air, one year from the Paris Olympic Games. Sports brands such as Lululemon or Foot Locker have taken up residence there. Adidas opens its new flagship (flagship) in the Galerie des Champs. Nike is a little higher.
Luxury, sports and ready-to-wear brands alike are willing to pay top dollar for an ideal location. “There is an exceptional dynamic on the Champs-Élysées”, reacts Christian Dubois, international Partner at Cushman
Since the advent of e-commerce, “those who announced the death of physical commerce have been wrong”, underlines Robert Traver, world director of EMEA retail at Cushman
