“Victoria’s secret under fire”
“Victoria’s secret markets itself with a big televised show every year. “
“But 2018 does underklädesföretaget it to the tune of the falling shares, the diminished ratings and criticism of outmoded ideals. “
“But the headlines around the company have lately been anything but favourable. “
“the Share price has dived by 41 per cent over a period of years and according to a poll like 68 per cent of respondents in the U.S. worse on the company than in the past. “
“the Declining sales figures was the CEO Jan Singer to resign in the middle of november. But it was not the only reason. “
Her colleague, the head of marketing Ed Razak, came under fire for his statements in an interview with Vogue, where he was asked why the company does not use trans people in their show. “
” I don’t think we should do it. Why not? If the show is a fantasy. It is a 42-minute-long entertainment special. “
“Ed Razak apologised for the statement the day after but by then the damage was already done. Model Tess Holliday tweeted: ”Who needs Victoria’s secret?””
“Ed Razak also told us why the company consistently makes use of trådsmala models. “
” We tried to make a tv show with plus-sizes in the year 2000. There was nobody who was interested in it, and so still see it out. “
“An explanation for the company’s crisis may be precisely the inability to adapt to new times. “
” Victoria’s secret is losing market share to other brands because it is so out of fashion. They have no sense when it comes to marketing. Women do not want to be seen as the stereotypical sexy supermodels who buys lingerie just to impress men, ” says detaljhandelsanalytikern Paul Lejuez to the NY Times. “
“Recently also came ratings for the company’s annual show, which livesändes in the united states two weeks ago. They plummeted from the previous year, from 5 million viewers to 3.3. “
