After the “no tobacco month” in November and “Dry January” at the start of the year, social networks are once again challenging Internet users. Coming straight from the United States, the
On the Chinese social network, the hashtag is propelled by mothers who group together under the term “mum of TikTok”. This phenomenon of “No Spend February” is part of new year’s resolutions, it is often associated with other hashtags such as
Internet users post their techniques to take up the challenge. One of them uses a notebook where he writes down his income and expenses, allocating a precise amount to each, to enable him to save at the end of the month. Another films herself distributing her money into envelopes allocated for each need so as not to make unnecessary purchases.
Although there are more than 10,000 publications under the hashtag
