In Cantabria, there are surnames like Botín, which say it all. And also numerous business families, such as the Huertas, the Fernández Joves or the Herrreros, proud of their origins and their values.
Family businesses in this community are essential: they represent 92.1% of the business fabric, generate 82.5% of employment and account for 61.8% of the Cantabrian GDP. Grupo Santander already has the dimension of a world leader, but it is a family surname