The private label continues to gain positions and already represents 53.1% of the shopping basket

The figure represents almost two points more than a year ago, due to the search by the customer for lower prices to face the inflationary spiral.

The Spanish consumer reacts to the highest inflation in 37 years, taking the purchase of private labels to record levels. The consumption of private label products amounted to 53.1% of the total shopping basket last April, which