McKinsey believes that textile groups could generate 5% of their revenue in the metaverse in no more than five years. Inditex, Mango Balenciaga, Lacoste or Nike have already taken the step.
The metaverse in 2022 is almost as anecdotal as the Internet was in 1992. There was hardly any content, the user experience was not good and many wondered if there would really be people willing to spend an important part of their day in that digital world.