Endel a musician is your choice , such as record companies, it might be: He smokes and does not drink, he gives the chord a new album, and you also have to have no fear that he starts at some point to tweet sexist sayings. Endel is an artificial intelligence that generates music automatically and personalized.
Its platform is an App. Developed by a Berlin-based Startup. She plays music to help people to concentrate, to calm down or to sleep. Human body response to certain types of music and sounds in a predictable way. Such works masses pentatonic proved to be particularly stress-relieving.
These findings combines Endel with the current condition of the user, which is approximately determined on the basis of the heartbeat, but also the outer Faktorenwie time of day or weather. Out comes music that fit the Situation and literally under the skin. It never sounds twice the same, because the data on which they are processed, are constantly changing.
The record company Warner has decided recently, with Endel some albums. No personalized music, of course. Here the developers have fed the Algorithms with arbitrary values for the time of day, weather, and other factors. This sound in the song titles: “One Starry Skies”, music for the stars in the sky, or “Three gray streaked”, a Variation in gray.
music is just the beginning
Five of twenty planned albums are already released. It landscapes are “sleep-inducing sound”, the company, the blades, as they would be for planetariums, composed of: bright bells, clean Wind, of infinite Width.
Warner leads Endels compositions in the “Arts Division”, so the art section, in the classical music has its place. Their Manager Kevin Gore praised the “unique listening experience”, which he hope to make known to a wider audience. The market there are already. Videos with relaxing music, the play people, while you work or fall asleep trying to get on Youtube often many millions of clicks.
For its makers is the Deal with Warner is a beautiful award. However, music should be only the beginning, says CEO Oleg Stavitsky. At some point you want to be able to approximately adjust the temperature and lighting in houses to the mood of its inhabitants. You need to measure of course and analyze. Endel is doing the right now by the App accesses such trackers to the data of Fitness, if the user allows. Endel is perhaps no artist. But he knows which buttons he needs to press. (Tages-Anzeiger)
Created: 28.03.2019, 08:51 PM