It is no shame to set the activity on the labour market, when the man has been 92 years. The conclusion is ‘Hello Kitty’s father, Shintaro Tsuji’s since also come to.

According to the BBC enters he back 1. July after more than 60 years in a lead position in the company and leaving after the japanese tradition of the baton to the next generation.

’the Cat’ who got cult status. Photo Credit: Sanrio Co. and Nickelodeon & Viacom Consumer Products, HO/AP/Ritzau Scanpix

Shintaro tsuji’s company Sanrio was supposed to be passed down to the son, but the latter died of a heart attack in 2013, and thus is the granddaughter – the 31-year-old Tomokui Tsuji, who now takes over as the leader.

the Company Sanrio’s most well-known for the phenomenon of ‘Hello Kitty’, which is to be found on everything from clothes to bags, bedding, and cups – for now to mention something. The catlike character is particularly popular among children, but also has many adult fans.

Even adults are bitten by Hello Kitty. Here are the Linda Yven. Picture: Ole Frederiksen

ever since the character appeared in 1976, it has generated billions of dollars in revenue to its owner.

Already in the 60s opened Tsuji his first gift shop, which was a big success with the products, if the design was innocent and sweet. It was so to the ‘Hello Kitty’, who has since gained cult status, and in many contexts is an iconic character.