6337, which is an impressive number. Representative is not granted. Because of our survey, has participated, who wanted to, no group, which gives, according to age, gender, education and place of residence of the average of the population. There are more women (57 percent) were men, and 78 per cent of them were in the best age (41-80), apparently also in the best reading age.
The result suggests, rather, In the survey, especially people who like to read. 5481, of these, 6337 reported to read a daily or at least 2 to 3 times a week in a book. The 86.5 per cent. In the population as a whole there are after the experience of the statisticians but only a third of such regular readers. Almost 59 percent of our participants read on a daily basis in a book.
Online User as a reading rats: that is gratifying, but can not generalize. The same applies to the purchase desire of the participants. 5106 said to buy at least five books per year, 3553, i.e. 56 per cent, even more than ten. If the entire German-speaking Swiss population could celebrate our bookshops a year-round Christmas shop.
Nevertheless, many of the results of our survey are instructive. The vast majority of the participants (5517) reads on paper, a considerable number, namely, 2616, to a Reader (or 41 percent, whereby multiple answers were possible). Mobile phone reading, however, is a matter of a small minority.
The bookstore is the place where most of your reading material, a significant percentage of the Internet and, lo and behold, by reviews. The bed is the place where the books are in the loved ones devoured: 2819 answers. The bed beats the couch (1853), the chair (951), Bus and train (364) and the Desk (221). After all, 66 of the bath was named as the location of the highest reading for pleasure.
In a book, you can find many and find. The majority (4441), it was “entertainment”, it’s the motives of “Information” (3661), “excitation” (3620) and “voltage” (3347) followed, and here, too, several motives could be called. In the preferred reading of the majority, namely 3945 called, “discerning literature,” the two-thirds, closely followed by the detective (3761) and the non-fiction book (3733).
(editing Tamedia)
Created: 14.02.2019, 20:24 PM