audio books offered by streaming services, the popularity has grown strongly in Finland. The market has three Swedish companies, BookBeat, stories on top medical and Nextory, which operate in the same way as the video service Netflix. For a monthly fee you can read and listen to unlimited books.
Their in addition, the market is a Finnish Elisa Book, which is a digital bookstore. It differs from number time services that elisa’s books are purchased owned.
audio book services BookBeat tell you they are the market leader. It announced in August that it has in Finland more than 100 000 paying users. Last year the figure was over 70 000, so the growth has been action-packed.
at the Same time it was reported that the company’s revenue more than doubled year-on-year in the third quarter. It means income from July to September.
the Staggering growth and increased ventilation despite the BookBeat is still loss-making company.
book beat business manager Sari Forsström believes that the industry will continue to grow.Antti Lähteenmäki / Yle
It business manager Sari forsström’s according to the company’s first three years have been a large investment of time, but he believes that the situation will turn to positive already in the next year.
– we Count ourselves to be beyond profitable, Forsström said.
Also streaming services fresh Nextory tell in September, the strong growth of the. In the summer of 2018 in Finland beached the company announced that its number of users was more than fivefold this year. Despite also not Nextoryn action is not yet in Finland profitable.
we had a great year in Finland, and we’re almost profitable, Nextoryn PR and brand manager Carolina Laurén message to e-mail.
the Third in Finland, working paper number of time service stories on top medical not tell the public the Finnish figures. In the nordic countries it was in July– September a total of 736 000 paying customers.
Auschwitz tattoo artist pulls like crazy
the audio book of the ever-growing demand publishing companies, and they are left still heavily involved in the audio book business. The reason is understandable, because the traditional, physical book sales have declined in recent years, and publishers saw the audio book of commercial opportunities.
more and more publishers are ready to try the market.
the Market has three Swedish books streaming service, as well as Finnish Elisa Book.Antti Lähteenmäki / Yle
One of them is a few years ago at a book market appeared in the publishing house Lobby & Co., which went the same way to make traditional books also audio versions.
– Always worth a try, and now got lucky. The audio book service has grown insanely popular, and a few nimikkeemme has gone quite a huge very sound book services, publisher of Niko Lobby said.
He refers to, inter alia, Heather Morris works of the Auschwitz tattoo.
the Publisher audio book means to Lobby, according to a second printing expenses, and publishing should be weighed carefully, what work is worth doing also audio book.
the Book reading has a lobby, according to the great importance of the work to success audio book.
– the Reader’s meaning is somewhere in the hair lower as writer. Audio book dies, if the reader is bad, the Lobby said.
He believes that the audio book market is still growing in many fold from the current. Finland was expected to Lobby according to long, that e-book hit through itself, but this did not happen. Only when audio books came properly the market started happening.
– audio books are rising in three years quite a huge part of the Finnish book sales.
the Lobby & Co.: in digital documents, i.e. audio and e-books share, is the Lobby, this year 30-40% of the entire publishing company book sales.
All publishers aggregated audio book sales last year was about six per cent of the books market, or about 15.5 million euros.
publisher Niko Lobby leave immediately, according to audio books on the market.Antti Lähteenmäki / YleÄänikirjojen popularity is increasing
audio book streaming services Finland does not have more information than the book beat was published by the figures.
the Company’s business manager Forsström estimates that in Finland, in an active streaming services could now be a total of about 150 000 users. Book beat’s leading position in the market based on forsström in the Finnish publishers ‘ association statistics audio book sales.
When we know it and our own figures, it can calculate them. Similarly, the app downloads statistics, Forsström says.
Book streaming services continue to grow Forsström’s estimate, still at least a few years. He compares the situation in Sweden, which is about two times more people than Finland.
in Sweden, audio book streaming services is about 600 000 users, so in Finland the figure could forsström, according to rise from the current approximately to 300 000-400 000 users.
the writer to audio books popularity growth means additional revenue, but the Finnish writers ‘ union have no statistics. Executive director Suvi Oinonen tell you, that thing is probably already in the next writers ‘ income inventory of the member survey.
audio books were sold last year cost the association statistics, approximately 15.5 million.Antti Lähteenmäki / Yle
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