Klädjätten during the approximately two years of time working with artificial intelligence to facilitate decisions regarding the purchase and distribution, ” the company’s business development manager Daniel Claesson for DI.
in Order to bring down the number of returns of garments, one of the e-commerce major problems, keeps H&M to test an app where the customer creates a digital avatar of herself, by taking pictures with their own mobile from various angles.
“We’re good with it here in order to understand if the customer is ripe for it and how well it works,” says Daniel Claesson.
the Idea is that the customer with the help of his digital avatar to be able to see exactly how the clothes sit on the body before a purchase is carried out.
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