How to be a konsertsituation as a relatively recent artist to deal with the fact that you have a song that is larger and much more famous than the other? Where should it be placed to provide maximum effect? To initiate with it and get an instant publikreaktion, but the risk to the rest of the concert just levels out then? Or should you instead finish with the and risk that way there most be a temporary phase?
British R&B singer Ella Mai solves the equation in a slightly different way. ”Boo’d up”, last year’s fluffy and a spun-sugar-sweet on arrival, be placed rather in the middle of her Bern concert. A move that on paper should be able to be quite smart, tjugofyraåringen doesn’t burn of its driest gunpowder directly and creates a peak in the middle of the concert who should be able to last all the way until the lights come and it is time to pick out the winter jacket and go home.
Ella Mai and how fun it has been to tour in Europe and discover that the ”Boo’d up” to create the same bubbling energy in the audience here in the united states, where the song may have been the very greatest in the summer. But as soon as it is over she leaves and the band scene and takes a, for all cards, but it’s still pretty strange, break, with pre-recorded pause music and everything. And lowers, of course, exactly the level of energy she has just praised.
It all feels a bit far the wrong tactic. Almost as Ella Mai wish to further highlight and emphasize the special status of the ”Boo’d up” have in the repertoire, which is actually not true.
”Shot clock”, the ”Gut feeling”, gospelballaden ”Naked” and ”Cheap shot”, with its regnsmattrande beats, is perhaps not as immediately charming as the jättehitten, but solid, nice and loving 90-talstraditionalistisk R&B. Perhaps not particularly adventurous or earth-shattering, but Ella Mai sings wonderful if all the right things, with a voice that has both breadth and depth.
Read more music reviews by Mattias Dahlström, for example, when Lauryn Hill gives small glimpses of how she would be able to go on.