With just over a majority of the votes may Upfields margarine Light the unflattering of the Year award matbluff. The packaging is adorned by rapsblommor, and in a box with lift manufacturer the ingredients the buttermilk and Swedish rapeseed oil, while the table of contents on the back tells us that the margarine contains more palm oil than for rapeseed oil.
”Only in the small print at the back one can read that the main ingredient, besides water, is the far more long-range and of both environmental and health reasons-disputed palm oil”, reads part of the explanatory memorandum.
Björn Bernhardson said in a press release that he believes that it stands the more in the eyes of the people when a well known brand, Light bluffs of the content.
”It is obvious that the manufacturer knows that consumers of different reasons not to buy palm oil. Therefore, to avoid in the longest to mention this”, says Björn Bernhardson.
Upfield write on Other site that it has chosen to communicate only ingredients water, buttermilk, and canola oil, in its current advertising, because ”rapeseed oil and the buttermilk contributes to the good taste while the water makes the Lightened texture lightweight and malleable”.
In second place will dryckjätten Coca-Cola product Glacéau Smartwater, which the Genuine article don’t think is smarter than plain water, and in the third place Oatly even young weight natural which contains a live bacteria culture unlike yogurt.
