the Perimeter of three located along the Helsinki Outlet spend a grand opening today. The gate began to form a queue before the clock two.
the Gates opened at five.
This is the second “outlet village”. The first was last year with great stir at the eastern border to open Zsar Outlet Village.
for Many finns probably still unclear, what is the outlet and how such a shopping village differs from the standard mall.
This is a brand companies the channel, where you can sell the previous year’s collection and residual items at affordable prices directly to the consumer, pictures of Norwegian the fortus Retail project manager åd your Søndrål .
– Here is not, for example, XXL’s or his of such chains.
Outlet village movements have their own entrances. The lease agreement specifies product pricing principles.Jouni Immonen / Yle
Whatever this shopping village is the place for worth to become a the private car.
Vantaa gate park business center ice to the other side of the Perimeter of triplets. Helsinki city center from the direction of arrival of the nearest bus stop is 600 metres away.
And the ring road shopping oasis have old-fashioned ideas? For example, in Finland just opened a Triple and fishing port of Redi located at public transport nodes.
Helsinki Outlet director of Johanna Elf has in the past led to large trade centers, so Itistä than myyrmannia too. He said that the outlets are “destinaatio items”, which will be by car.
– If you compare the earlier trade center my, they have been train or subway stations and a lot of through traffic. But even if the trade center would be 10 or 17 million through, it does not necessarily change as a sale, Elf said.
there’s no viipyilijöitä. Each of the gate came the people is the practice of buying customers.
Or eco –
Although the scene will be the closest person to the car, the outlet phenomenon is an elf, according to the green perspective. First of all, it is a premium brand which service life is longer than the cheap brands.
in Addition, the outlet gives a garment a second chance.
–Time to many the brand is today hard the logistics pressure and stocks are growing. Outlets that that relief. Clothes does not destroy – but they get as the second round.
fast fashion has been talk in recent days a lot also in the Finnish media. A few years ago, the Danish investigative journalism program, told the clothing store H&M burning a ton of new clothes.
Helsinki Outlet director Johanna haltia, according to the outlet village are “destinaatio items”, which will be by car.Jouni Immonen / YleHintalupaus may fool
Marimekko, Ecco, Bjorn Borg, Hugo Boss, Turo Tailor, Calvin Klein… new in the business center sold to the eminent Finnish brand and well-known world brands.
Newspapers and marketing repeats the same promise of “always at least 30% off the recommended retail price”. The promise is printed on the outlet village of brand stores lease.
This is expected to attract place for the opening weekend 35 000 customers.
we’re so accurate to the brand with the fact that the products will show the original price – so that the consumer knows where the price is left, Johanna Elf said.
on the other Hand, it is worth noting that it is the products which may not sell anywhere else.
Turo tailor, ceo of Janne Antikainen told Yle that the company’s outlet business is set out in the “last autumn and the autumn batches of products, which are different products than what retailers currently sell”.
in a Certain sense, is misleading, that outlet village in marketing talking about the recommended retail price – even if ovh does not all products would necessarily have been sold for a long time.
the Elf noted that the outlet phenomenon is in Finland new. The topic has also been discussed with the authorities.
– Certainly there will be debates will continue, but discussions have always been planning ever since. I am kind of position.
the shopping centre’s Norwegian owners representative Søndrål found that the same 30% pledge is a common practice in Europe more than two hundred outlet center.
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