My thoughts were in the end-of-year mode in the, what was, and what may come, as it remained my view the commercial in the television.
of The built up conventionally, voltage – and then: it must be a Paralympionikin! This woman with a prosthesis, the training for a Competition. Their little daughter wants to not cheer, you will have to cope with the accident of the mother, who was once a passionate mountain athlete, and now avid triathlete with Amputation. But then, she is there with her Papa, takes the Little all-terrain vehicle with plenty of space for everything to the Competition.
The 30-second Spot is so touching to googling that I start. Who and what is behind it? And I find a Five-minute Film to the movie Spot tires.
What the heck, now I call simply the horse and the rider: The company, which sets new Trends, is the car manufacturer with the silver star. It is the Spot, “In the long run” for a new car from Mercedes-Benz that has moved me so. “Cold Little Heart” is the emotional Song from the English soul musician Michael Samuel Kiwanuka, it was the title song of the US-series “Big Little Lies”.
in Austria and rotated promotional spot was Released on Youtube on 3. December 2018, the International day of people with disabilities. Created In the long run” by Antoni Garage has been “. The two-time winner of the Ironman triathlon in Hawaii, Jan Frodeno, appears in a guest role. Directed by the Swedish filmmaker’s talent, Niclas Larsson, behind the camera, Oscar stood Sandgren-winner Linus. In social media, there are different cut variants.
Information
Me is missing, the Film is reminiscent of his emotional-action Packed visual language to the film of the London 2012 Paralympic games advertising, as the British TV station “Channel 4” brought it to me with “Meet the Superhumans Annotated Version of” tears of emotion and joy.
Why I lecturers from the all so down?
Because it is another milestone in all our lives is that one of the world’s leading car company sends a movie in the living room. I can even forget time, all diesel scandals of the modern era short.
One of the essential Info is missing in all of the comprehensive information of this great Spot. Who is the main actress? Who is this so-strong woman and mother who struggles with fighting spirit and will to live and thanks to the support of her husband up to the limits of physical and mental exhaustion back into happiness?
she is nowhere to be found. In the Film, the camera moves on newspaper article to a Mountaineer Susan Larsen, looking at the daughter wistfully.
The lookup works, Internet does not help me there. So I ask Heinrich Popow, German track and field legend. He sees that the woman is wearing a prosthesis of a alltagsb one, you would have at Paralympic Games no Chance.
More about
column – My Paralympics honour to whom honour is due
Annette Kögel
And the Moral behind the story? For the launch of a new, better year forward, that now, even more big companies advertise, of course, with athletes with disabilities. Autonomous Driving is to me personally scary, but it is a liberation for people with disabilities. More I’ll tell in my next column and also, who is hiding behind Susan Larsen.
