bottles of champagne to be beheaded in Cycling regularly wins want to finally be celebrated. By this logic, you should have this week in Manchester, the foam wine crate serving, at the headquarters of Team Sky –it was announced that Ineos already in may, a new main sponsor. In December, Sky announced to bolster the Team after ten years, one last season with the equivalent of around 30 million Swiss francs.
The pressure on team boss David Brailsford had been enormous, because in the past few years, various Teams had failed in the search for a new main sponsor. But Sky is no average team, it is quasi-logical, that the British were able to already secure your future now: with the chemistry-Multi-Ineos, the owner of Jim Ratcliffe with 28 billion Swiss francs, is the richest Briton and a Radfan is, another Mega-company – another 30 million do not fall further into the weight.
the Fans Are behind a chemistry-Multi?
to record How the Fans, the Sponsors, remains to be seen. From 1. May be to see, then the Team of Tour winner Chris Froome (2013/15/16/17) and Geraint Thomas (2018) in the colors and under the name of Ineos. The question of Multi-such as behind the TV-a Large Corporation that has in comparison with a neutral Image is: Are the Fans as passionate behind a chemical?
The Internet is a cynical Jersey circulated already draft: To the Tour of 2018, Sky advertised on the shirt for the rescue of the seas, with the Slogan “skip the plastic”. Now, a company that makes with this Material is billion follows. The whale on the Ineos-Jersey sponge by plastic waste.
The difficulty to find a donor
The entry of Ineos on the aptly demonstrates the dichotomy that prevails today in the world of Cycling, when it comes to its financing. On the one hand, the Sport and with it the Pro-Teams like to progress. They are open to the many possibilities of social media and new Marketing. At the same time but not succeeding in the sport of Cycling, to find the right, as progressive donors. Usually there are companies in the old economy, the interested in the racing bike business. Or controversial Nations: the United Arab Emirates, Bahrain and Kazakhstan to transfer funds to all of a world tour Team. Which is roughly the same.
there is One exception: the US team of EF Education First. The international language school provider, a rose in 2018, just as the main sponsor, but took the whole Team and wants to advertise this as an example of the multilingualism of the sport.
The Americans remain the exception, meanwhile, the next “old” Sponsor is already prepared: The oil giant Total is still to get in before the Tour de France, the French Team of Direct energy. (Editorial Tamedia)
Created: 24.03.2019, 13:43 PM
