“The second day, the expert broke the rules – was forced to act during the world CUP”
“During the world CUP, he has had to delete several posts on their social media.”
“the Pictures have had ties to the skidmärke Mathias Fredriksson work with.”
” I did not see that there was a problem, he says to Sportbladet.”
“He belongs to Vinterstudions panel of experts and has a long experience as a successful national team skaters.”
“Mathias Fredriksson, 46, is also working to skidmärket Salomon.”
“He presented on the company’s website including profiles of Alex Harvey, Jessica Diggins, Franceso De Fabiani and the swedes Viktor Thorn and Jens Burman.”
“”I have worked with product development for them in many years,” he says.”
“During the winter, Mathias Fredriksson, on their own social media, published a post in which skidmärket occurred. In connection with the assignment of the SVT must skidexperten follow the rules that bell media is leaning against the existing brands. “
” We have a waiting period before and after the championship, or big rights. In the Mathias case, it is all about before winter, and Vinterstudion. A number of weeks Vinterstudion begins and ends, he may not be present in the course of advertising activities. The rules are jättetydliga. It doesn’t matter if you are employed or if one is an expert, ” says Patric Hamsch, which is news – and digitalchef at SVT Sport and on location in Seefeld.”
“Are the pictures he shows on its own, social media is a different thing?”
” No, it is not. There were a few posts on Instagram a few days ago which no longer exists. It was about a couple of taggings, as we have talked with him about. So it may be that you miss or don’t know the rules fully.”
“When Sportbladet met Patric Hamsch in presscentrat during Thursday Mathias Fredriksson is still a couple of posts on his Instagram where skidmärket was in the center of the city.”
“A post, posted on January 8, showed a picture when he visited the company’s larson ski factory with the text”
“another image from later in January, before the broadcasts from the world cup in Otepää, sitting Fredriksson with the boots visible on the table in front of him.”
“When Patric Hamsch get to see the pictures he reacts.”
“– Spontaneously, it feels like photos that should not exist. It we look at, ” he says.”
“When Sportbladet speaks with Mathias Fredriksson a moment later, he has already removed the postings.”
“– He (Patric Hamsch) e-mailed me prior to shipment that I would remove the three images. I did just as he said. I saw that there was a problem, but it is best to do. For me it is no big deal, ” says Mathias Fredriksson who continues:”
” I was on a visit at skidfabriken. I get the information and hangs around in the skidvärlden. I don’t see it as a problem. See the (SVT) it as a problem, they may say it.”
“During the broadcast in Vinterstudion, Mathias Fredriksson as a task to be studioexpert or comment on the races and share their expertise to the viewers.”
“there Is a risk that you judge a Salomon rider differently than a rider from another brand?”
“– Then I would be poor. When I am here I am here to work with the SVT. Then we’ll be impartial.”
“nor Patric Hamsch believe that there is a trovärdighetsrisk.”
” He is a great expert who is extremely popular among our audience. We are fully confident that he judge the athletes based on their performance and nothing else. We feel completely confident with it.”
“n► GUIDE: Vasaloppet – all you need to vetan”
