SOK’s earlier agreement with Finnair concluded at the end of the year. Now it is clear with the new collaboration where the SAS will be the main partner. The partnership extends over the OLYMPICS in Beijing in 2022. It was revealed at a press conference on Tuesday.
– the SAS want to be a part of this and to ensure that the athletes, their equipment and even supporters and family can transport themselves to the OLYMPIC nations. The reason that we are excited about this agreement is that we share many values with the olympic idea and the three scandinavian kommittérna, ” says Rickard Gustafson, ceo of SAS.
is a program that SOK has been using since 1996. The purpose is to provide support to active to take the last step in the drive to reach the top within three to six years in their sport. It is clear that there will be an increase in the budget for the program.
– We consolidate the budget significantly. In recent years, approximately 80 million sek per year have gone out to the covenant, active and a leader. It is of course up and down the current revenue, but we ensure that level and then some with this agreement, ” says Peter Reinebo, director of SOK.
Rickard Gustafson will return to sustainability and sustainable travel, and explains that it is something that SAS works with every day.
” All of our athletes and leaders are a part of an international phenomenon in which one must travel to the event. During the period of contract, it is about Tokyo and Beijing. Positive is that the SAS are working hard on sustainability issues. It is extremely important and I hope that SAS will be able to contribute to our operations within the SOK, ” says Mats Årjes, president of the SOK.
SOK to have a coffee with the government – to get the yes to the OS
